The BMJ is now available as an iPad application (app), the first general medical journal to launch a version for Apple's tablet computer.

The app is a new product that combines the best of the BMJ in print and online, featuring key content from the weekly print issue along with live feeds of the latest news, blogs, podcasts, and videos from bmj.

Other features include easy-to-read one page summaries of research papers, relevant editorials experts, a video channel, and a search of all iPad journal content. The BMJ app is free to download from the iTunes store with a preview sample issue.

A four week subscription costs £9.99 ($15.52/€12.02). This provides you with instant access to the current issue plus the three subsequent issues. You can also buy past issues at the single issue price of £2.99 ($4.65/€3.60).

Dr Fiona Godlee, BMJ Editor in Chief said: "BMJ was the first general medical journal to have a website and, in continuing this trend of innovation, I'm delighted that we are the first general medical journal to launch an iPad edition. We hope it will attract an entirely new audience to the BMJ and we look forward to launching onto the other mobile platforms and e-readers very soon."

Source:
British Medical Association